The store was called Weekend because it was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of garments, the store went well and the decision to team up with Lasse Karlsson and open up a bigger shop in central Stockholm was made. On the 18th of April 2002, the first Weekday store opened on Olofsgatan in central Stockholm. The store was a full-time concept, open every day of the week, and that is where the name comes from.
From the very beginning Weekday carried high-fashion mixed with smaller independent fashion brands, as well as second hand clothing. Some of the denim sold in the shop was very expensive and Örjan felt there was a need for cheaper, but still fashionable, jeans. The first Cheap Monday style ‘Tight’ was born. It was an immediate success. Today Cheap Monday is a brand separate from Weekday, but Cheap Monday is still sold in Weekday stores and remains a close friend.
In 2008 Weekday joined forces with H&M, and since then we have opened four stores in Denmark, three in Norway, one in Finland and three in Germany. It’s great to have H&M as our big brother watching our back, but Weekday it still the youngster in the family, so we pretty much do what we’ve always done. The Weekday story began in Sweden but the next chapter will take place in cities around the globe.