The Local Firm for Weekday

The latest label to join Weekday’s popular line Weekday Collaborations is Stockholm based The Local Firm. The brand has a distinctive design code which combines high fashion attire with innovative jeans design and for Weekday TLF creates a collection distinguished by its delicate use of grey tones. The new collection for both men and women will be in all Weekday stores by May 29^th 2010.– For this collaboration we designed a sports collection inspired by the 80s tracksuit while also reminiscing Olympic teams of the former East Block. The range of grey tones throughout the line and the team spirit of “strength in numbers” is typical of The Local Firm´s design philosophy, says Richard Hutchinson, one of the founders of TLF.

Launched in the spring of 2008 the brand won immediate acclaim for its androgynous silhouette, 80s-inspired jeans and updated urban design. The Local Firm´s clothing concept, created by Richard Hutchinson and Axel Nyhage is inspired by art, architecture and design from the former European East Block countries such as the DDR and the USSR. The design concept “a contrast of status” combines garments and materials that distinguish themselves by contrasting one another.

The Local Firm’s collection for Weekday contains a sharp-looking mix of sporty garments and accessories. The great tracksuits and light weight jerseys are combined with accessories such as a whistle necklace, a nylon sports cap and stylish nylon bags. Price range 15-60€.

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